Joanne Kathleen Rowling's famous author of Harry Potter has launched a new website -Pottermore.com.

The website is shrouded in mystery. There is a signature of her and written “coming soon”. No one seems to know what's "coming soon," but there is plenty of speculation, ReadWriteWeb reports.

Clicking on the owls on Pottermore is taking visitor to a YouTube page that, again, has very little information. "The owls are gathering," it reads, "find out soon why." There's a large countdown clock on the page, indicating that "soon" will occur in 6 days, 6 hours, 26 minutes, and 9 seconds (at the time of publishing this story).

It's been almost five years since the last book in the Harry Potter series was published. Speculation across fansites is rampant today, with many wondering if Rowling could be launching an "Encyclopaedia" of the Potter universe, something she'd hinted at before via her website. Others are hoping that the announcement could be as simple as the launch (finally) of the digital versions of her novels. Rowling does hold the digital rights to the series, but she has not made any moves to release e-book versions.

And still others are hoping that Rowling has changed her mind and that Pottermore really does mean we'll see more Potter - more Harry Potter novels, that is.