On October 28, 4 master classes were held on the sidelines of Popok International Advertising Festival, with experts in branding, design and advertising sharing experience in every sector of their expertise.

As Festival director Raffi Niziblian told a PanARMENIAN.Net reporter, the jury has reviewed all the works submitted, with the list of winners to be announced at October 29 closing ceremony.

Popok 2011 held October 27 though 29 hosts advertising and information sector experts from 25 European and Asian countries.

The festival will features the following nominations: graphic design, print & outdoor, digital & new media, marketing campaign, ad clip, radio.

The festival budget totals AMD 20 mln, with festival jury chaired by Franco Moretti, Group Chief Creative Director of Leo Burnett famous Italian advertising agency.