Google Inc. and LG Electronics Inc. may unveil a television using the search giant’s software at the January Consumer Electronics Show in Las Vegas, according to two people with knowledge of the project.

The product would be LG’s first model with Google TV, said the people, who declined to be identified because the discussions aren’t public, Bloomberg reported.

Google is trying to build a coalition around its Google TV software, which adds Internet features to televisions. Enlisting LG, the second-largest TV maker, may help shore up the effort amid dwindling support from an early partner, Logitech International SA. That company is backing away from the partnership after disappointing sales.

Claire Jang, a spokeswoman for Seoul-based LG, and Robin Moroney, a Tokyo-based spokesman for Google, declined to comment on the discussions between the two companies.

Google introduced a redesigned version of the service last month after the initial rollout failed to meet some expectations. The Mountain View, California-based company, escalating competition with Apple Inc. and Microsoft Corp., unveiled the original TV service last year with Sony Corp., Logitech and Dish Network Corp.

LG and its bigger rival Samsung Electronics Co. are embracing the Internet and 3-D in a bid to revive TV demand and cope with plunging prices. Sony, which sells televisions under the Bravia brand, has forecast an eighth straight year of losses at its TV business.