LiveJournal, one of the web's most popular early blogging sites, is launching a comeback in the United States. Their plans for 2012 include massive changes for users. Oh, and "Game Of Thrones" creator George R.R. Martin is a big user.

In the early 2000s, LiveJournal was king of the blogging hill. The site, which boasted an easy-to-use interface and a thriving social community, brought blogging to the masses. LiveJournal then went through a series of ownership changes; site creator Brad Fitzpatrick sold the blog service to Six Apart (Movable Type) in 2005. Six Apart in turn sold LiveJournal in 2007 to SUP, a Russian firm headed by controversial oligarch Alexander Mamut. Since 2007, LiveJournal has been focusing on growth in Russia and Singapore - where the blog service is incredibly popular. Now LiveJournal is planning a new drive to recapture American eyeballs, Fast Company reports.

Currently, LiveJournal in the United States has 10 million monthly uniques, 30 million monthly visitors, and 170 million pageviews. However, these numbers trail behind the service's international traffic.

According to LiveJournal general manager Anjelika Petrochenko, LiveJournal's planning a major 2012 push based around attracting new users to community sites.