Brand or not brand: behind the windows of Yerevan boutiquesThere is a rumor that representation of original Zara Spanish brand will open in Yerevan soon. Are the clothes sold in expensive shops original? Is the new collection similar to that presented abroad? These are the questions frequently asked by purchasers. But it's not easy to find the answer to them. Shops do not pursue a transparent policy while “masters” counterfeit the original, thus disappointing fashion lovers. January 14, 2011 PanARMENIAN.Net - PanARMENIAN.Net has selected several shops, popularity of which grows year by year in Yerevan, to conduct a survey. Representatives of Betty Barkley in Armenia choose the clothes themselves, guiding by the preferences of Armenian customers. All sizes are brought, with one sample of each model to secure originality. The prices and amount of sale are determined by the brand’s management in Germany. Much depends of the transfer tariffs and currency exchange rate. Ermenegildo Zegna follows the same principles. It contacts the head office in Italy to define the price for each model. The clothes for Armenia are chosen by the director of Yerevan shop. Max Mara announced a 30-60% discount till the end of January. Black and grey dominate the winter collection, according to the demand of Armenian customers. Although the shop manager refused to comment of the spring summer collection, it’s known that bright colors, specifically orange and yellow will dominate. Punto Zara shop, which has been functioning in Armenia for several years, has nothing to do with Zara brand. The shop still offers collection presented six months ago. The colors are black and grey. There is a rumor that representation of original Zara Spanish brand will open in Yerevan soon. As to ProМod store, which opened in Armenia lately, the collections are selected by the head office in France, also fixing the prices and discounts. Presently the store offers a 60% discount. It’s known that that the spring summer collection will feature peach, green and blue, as well as flower patterns. Mango brand which is extremely popular in Armenia has also announced discounts to be valid till the end of January. Collections and chosen by the head office in Spain, basing on the taste of Armenian fashion women. The new spring summer collection is mostly orange. Many brand stores, fearing of competition refused to provide any information. It’s noteworthy that unlike the shops abroad, where the huge discounts are announced before holidays, Armenian shops offer discounts after the holidays when people usually run out of money. Mariam Matnishyan / PanARMENIAN News Most popular in the section Marriages by mail Green tourism on the rise in Syunik This winter is ideal for it The cableway, the shoe and the unicycle More articles in this section The growing trend of human microchipping Means of control or convenience? Holy Etchmiadzin prefers solar energy Church invests in alternative energy sources Friendship heals Social relationships impact physical wellbeing | Macron says France commemorates 109th anniv. of Armenian genocide Today France commemorates the 109th anniversary of the Armenian genocide of 1915, Macron says. Pashinyan: We must stop searching for homeland, we have found that homeland Prime Minister Nikol Pashinyan has shared a message on the 109th anniversary of the Armenian Genocide. Erdogan wants “realistic road map” for relations with Armenia Turkish President Recep Tayyip Erdogan has called for a “new realistic road map” for relations with Armenia. Armenia-Azerbaijan: Experts launch work on determining coordinates Expert groups from the countries started the process of determining the coordinates based on geodetic measurements. |