London 2012 organisers start online auction of outdoor advertising space

London 2012 organisers start online auction of outdoor advertising space

PanARMENIAN.Net - On April 4, London 2012 organisers fired the starting gun on a £250m eBay-style online auction of outdoor advertising space as Olympic sponsors including Coca Cola, McDonalds and Adidas begin bidding for prime sites across the UK.

Sponsors and their agencies were hunched over keyboards across the globe on to secure the pick of some of the most sought after outdoor advertising sites in the UK.

London 2012 organisers are thought to be the first in the history of the Olympics to attempt to sell advertising space for a Games by online auction, a system they believe to be the most fair and transparent way of dividing up the inventory that must be offered to sponsors first.

Around £250m in media space will be up for grabs in the online sale, on a platform developed by a technology company called Media Equals, covering 10 cities where events are being held such as London, Cardiff, Birmingham, Glasgow and Coventry.

In total about 4,000 packages of advertising will be up for sponsors and partners to buy – covering everything from billboards and posters right next to event sites to what is termed as "spectaculars" such as the Imax theatre on the Southbank as well as the London Underground – up until 1 July, reported.

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