According to ComScore, 57.3 million Americans took their wallets to digital storefronts on Black Friday, spending a record $1.04 billion in the process, Engadget reports.
"With Black Friday online sales up 26 percent and surpassing $1 billion for the first time, coupled with early reports indicating that Black Friday sales in retail stores were down 1.8 percent, we can now confidently call it a multi-channel marketing phenomenon," stated ComScore Chairman Gian Fulgoni.
The organization also noted that digital content sales are on the rise, too, citing a 29 percent increase in the category over the same period last year. Finally, Fulgoni projected Cyber Monday sales in excess of $1.5 billion, based on observations culled from the years past.