Turkey’s participant in Europe’s annual awards for tech startups (Europas) has launched DDoS attacks on Armenian iMall.eu social e-commerce platform, listed in the top five out of more than 600 participating startups from all around Europe.

“The attacks have been well perpetrated, with IP addresses of different countries used,” the platform founder Martin Avetisyan said.

People’s Choice is awarded based on voting through Facebook “Like”s, and the deadline for the contest is 11 January 2013.

iMall.eu is the first social e-commerce platform which brings European shopping and style guides to emerging markets. Aggregating over 10 million inventories across all major fashion designer brands such as Alexander McQueen, Burberry, Christian Louboutin, Gucci, Prada, Valentino, Yves Saint Laurent: and high end department stores like Harrods, Selfridges, Bloomingdales, Fifth Saks Avenue,, iMall.eu provides seamless cross-border shipping via couriers from the very source in Milan, London, Paris and other fashion capitals. iMall already operates in 12 countries, powered by local fashion communities, prominent bloggers and trendsetter who engage and guide their followers on the best style trends in the world of luxury.