Upon the invitation of the American University of Armenia (AUA), VivaCell-MTS General Manager Ralph Yirikian delivered a lecture on business innovations.

In his lecture Ralph Yirikian focused on broader factors accountable for creativity, such as productivity culture, the role of social institutions, and the prevailing types of personality within the society. He shared on his observations made at VivaCell-MTS, major factors that helped the Company become a market leader and remain as such. He reflected upon the key steps necessary for business-making stemming from the business management ethics, shared the Company’s system of values, and touched upon the dynamics in the sphere of innovations, as well as talked about the requirements of responsible approach to work and many more issues, the company’s press service reported.

“Healthy working environment based on inclusive thinking, willingness to be guided by moral values, consistency in reaching the set goals are necessary yet not sufficient factors for innovation. Believe in own abilities, self-confidence and believe in the vision are the keys factors leading to innovation”, Mr Yirikian said.

“Innovation starts in the mind. So what is the stumbling block on the way to innovative thinking? Conventionality, ‘cave’ thinking that should be overcome. Technology, solutions are much easier as they are just the products of innovative way of thinking. So, what an open- minded business leader employing inclusive managerial approach should do is to institutionalize the supportive conditions for innovative thinking,” VivaCell-MTS General Manager said, addressing the audience.