A video produced by the Armenian Social Media Army aired on 13 Azerbaijani TV channels for 10 minutes, according to a Facebook post from the group.

The Russian-languages video with Azerbaijani subtitles tells about the advancement of the Armenian armed forces and the disinformation spread by the Azerbaijani authorities.

The video was broadcast on 13 Azerbaijani channels – CANLI, arb24, arb, Gunasarb, Ganli, CBC, itv, CBCsport, DUNYATV, MadaniyyatTV, IDMANTV, XAZAR, ATV – for about 10 minutes, before the Azerbaijanis managed to take it down.

Azerbaijan, with help from Turkey, launched a large-scale offensive against Karabakh (Artsakh) in the morning of September 27, shelling Armenian positions and civilian settlements with large caliber weapons and rocket systems. Armenia and Karabakh have introduced martial law and total mobilization. The Armenian side has reported deaths and injuries both among the civilian population and the military. International and local journalists too have been injured in Azeri shelling of towns and villages.

Donations can be made to Hayastan All-Armenian Fund, which has launched a fundraising campaign to support Karabakh amid Azerbaijan's aggression.