Amsterdam Worldwide to position Ararat brand
Pernod Ricard Eastern Europe has selected Amsterdam Worldwide international agency to position Ararat brand.
The multi-platform campaign will be launched in spring 2009.
"Ararat brandy is popular not only in Armenia but also in all former soviet republics, specifically in Russia," Amsterdam Worldwide founder Brian Elliott said. "Now, there is an opportunity to promote this brand.
Meanwhile, the amount of Armenian brandy production reduced in January 2009 (as compared with January 2008 index) and totaled 629,2 thousand liters.
The multi-platform campaign will be launched in spring 2009.
"Ararat brandy is popular not only in Armenia but also in all former soviet republics, specifically in Russia," Amsterdam Worldwide founder Brian Elliott said. "Now, there is an opportunity to promote this brand.
Meanwhile, the amount of Armenian brandy production reduced in January 2009 (as compared with January 2008 index) and totaled 629,2 thousand liters.
