Created by BBC Global News in collaboration with Armenia’s Tourism Committee, the short film showcases Armenia’s breathtaking landscapes, rich cultural heritage, and distinctive attractions. It currently holds 7th place in the worldwide ranking of best tourism films, based on the ongoing CIFFT (International Committee of Tourism Film Festivals) poll.

The Tourism Committee emphasizes that Armenia is being presented on an important global stage through this captivating portrayal, and encourages public participation: viewers can watch, share, and vote for the film before the poll closes at year’s end.