Associate Board Member of the National Competitiveness Foundation of Armenia (NCFA), McKinsey & Company Belgium office’s Managing Partner of McKinsey & Co. Belgium office Pierre Gurdjian said that though the crisis has affected Armenia’s economy, large-scale projects are implemented in the country to improve its competitiveness, and their results will be observable in several years.

“Armenia is an unknown pearl and it is high time to tell the world about it,” Gurdjian said after the August 28 sitting of the NCFA Board of Trustees.

NCFA is implementing a range of projects aimed at improving Armenia’s competitiveness, including Tatev Revival project on tourism development in the southern part of Armenia.

For his part, newly appointed Global Leader of Advanced Industries Sector at McKinsey & Company Co. New York office, member of the NCFA Board Andre Andonian said that a discussion will be held on the trends of the country’s development in the framework of Armenia 2020 project.

“The world has changed considerably over the past ten years and we should determine the directions, which Armenia needs for its development,” he said.

Andonian added that he is going to develop projects on increasing Armenia’s competitiveness to be presented to investors.

Referring to Armenia’s tourism availability, NCFA CEO Bekor Papazian, for his part, noted that the Foundation is exerting efforts to present new products, which may arouse interest of the international community, as a single set.

Armenia 2020 project is aimed at organization of discussions on outlooks of the country’s long-term development with further elaboration of scenarios for Armenia’s development until 2020. The main idea of the project is to unite Armenians across the globe.