Chairman of the Union of Winemakers of Armenia Avag Harutyunyan believes that marketing policy in promoting Armenian wine in foreign markets requires direct support from the authorities.

According to Harutyunyan, Armenian brandy production and promotion requires no marketing, and “brandy makers know it well”. “When they enter the wine market, they come to use both allowed and prohibited methods to conquer it, thus violating its balance. It is noteworthy, that following crisis, wealthy brandy makers made considerable investments in wine production, thus, creating unequal competition conditions for wine makers,” he said.

As to the foreign market, he said here governmental support is required, “which we lack”. “We have repeatedly stressed this, but no feedback,” he said.

In addition, Harutyunyan suggested to ban vodka and brandy advertisement at the local market.