Citibank has opened a new branch offering Russian-language services in Brooklyn's Brighton Beach district, known for its large population of Russian-speaking immigrants, the bank said on Wednesday, Feb 8.
The new bilingual branch will provide convenient banking services to the 360,000 residents of Brighton Beach, Citibank said in a statement.
Russian language information has gradually become more prevalent New York, and is now found on transport advertising and subway fare vending machines. New York Mayor Michael Bloomberg even spoke several Russian phrases during his election campaign, RIA Novosti reported.