First regional Adbook Contextual Advertising Service to be presented in Yerevan

PanARMENIAN.Net - On June 26 Yerevan will host First regional Adbook Contextual Advertising Service presentation.

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.

RA Deputy Economy Minister Vahe Danielyan, UITE executive director Karen Vardanyan and Russian and Canadian advertising & communications experts will speak at the presentation. The experts will expand on contextual advertising possibilities in the development of business and social sectors in financial crisis circumstances.

The presentation will host over 200 representatives of private sector, IT enterprises, international organizations, tour operators and governmental institutions.