Using the Idram&IDBank application, customers can now make payments at about 17,500 points of sale across Armenia. In a fresh interview, Idram commercial director Grigori Yolyan has weighed in on the app’s expansion into new territories, the campaigns it supports and implements, and much more.
Once offline, a business environment with clear game rules of competition is now transformed into a modern digital world that frequently changes its rules. To be competitive in the modern digital era means keeping the pace of changes, aligning your business model to market and customer demands, and eventually stating your reputation. So how to be successful, or what is business success?