Coca-Cola System enables you to constantly learn and grow

I have mixed feelings about that. Being the director of such a company is a great honor, of course, but also a huge responsibility. The company has achieved great success throughout its activity in Armenia, having gained a stable market position, a good reputation, and setting the bar quite high in general. My mission as a company leader is not only to maintain our position in different fields, but also to raise the bar and achieve greater success.

Working in the Coca-Cola System enables you to constantly learn and grow. They say ‘Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.’ But anyone who learns to learn, will find any food, not just fish. Coca-Cola Hellenic Armenia is the kind of company where one learns to learn. I believe this is one of the most important values the company has.

One of the most important results the study has yielded is the company’s creation of gross value added, which highlights the role of Coca-Cola Hellenic Armenia in the development of the country's economy. In just 3 years Coca-Cola Hellenic Armenia’s total GVA contribution has amounted to AMD 29.5 billion, including indirect and induced effects. Thanks to the extensive value chain the company has created, every single dram we invest multiplies and generates income across the country.

Creation of jobs, I think, is another key economic indicator. According to the study, each direct employment opportunity created by the company in 2017 generated 5.5 additional jobs (indirect and induced). As a result, our company helped create more than 2300 full-time jobs in 2017 alone.

Throughout its activity in Armenia, the company has been involved in more and more CSR projects, having invested AMD 107 million in 2018-2019. But we do not limit ourselves to increasing the amount of investments. By analyzing the process and results of each project we implement, we are able to make the next ones more efficient, so that each new investment creates bigger value.

The world around us is very dynamic today and is changing with incredible speed. It used to take years for any change to happen, now it’s only a matter of days.

People's needs, habits, and preferences are also changing: they are becoming more demanding and meticulous, looking for diversity, new experiences. Society is starting to embrace individuality, people begin to accept and be proud of their characteristics.

Of course, our company takes these market developments into account and offers consumers an even greater choice, in line with their preferences and lifestyles. When planning the portfolio, drinks that are in-demand on different days and at different times of the day are also taken into account.

Our staff have always been our greatest value. Only by having the best professionals and employees who love what they do and the company they work for can a business move forward and grow. We equally prioritize both a person’s value system, and their ability and desire to learn and develop. When hiring, we often emphasize the soft skills of applicants even more than their professional skills because the latter are easier to develop.

We believe that every member of our Hellenic team is a talent aspiring to create value while improving their own skills and fulfilling their potential. We nurture our people to grow, learn and deliver. We are a company where highly engaged people are empowered to make decisions, take smart risks, prioritize progress over perfection, and be agile. To those new to the job market I would advise to be courageous and never be afraid of challenges, as we often learn more from our mistakes. Believing in our strength and hard work are of great importance too.

After all, as one of the most inspiring individuals in history, Nelson Mandela, used to say: “I never lose. I either win or learn.”