// IP Marketing video - START// IP Marketing video - END

Google facing opposition in efforts to trademark 'Glass'

Google facing opposition in efforts to trademark 'Glass'

PanARMENIAN.Net - Google is facing opposition in its efforts to trademark the world 'Glass' in relation to its upcoming Google Glass headset, Digital Spy said.

The web giant is attempting to secure the rights to the term when written in a futuristic font, but its application is being held up by the US Patent and Trademark Office.

A trademark examiner has questioned Google's asserted ownership of the word on the grounds that it is "merely descriptive" and could lead to brand confusion among consumers.

Google's legal representatives have opposed the examiner's argument in a 1,928-page letter (with about 1,900 pages of the letter comprising clips of articles about Google Glass), insisting that trademarking 'Glass' would not lead to customer confusion due to the amount of publicity the device has garnered, The Wall Street Journal reports.

Google also disputed the claim that the term is "descriptive", pointing out that Google Glass is made from titanium and plastic rather than glass.

A consumer model of Google Glass is expected to be released later this year.

 Top stories
The surf instructor bought the phone just one week ago and says he hasn't dropped it or used a foreign charger.
Apple is suing a company for trademark infringement, alleging that the firm has been passing off counterfeit Apple chargers as the real thing.
Valley VC Learn Capital led the round, joining a number of other unnamed private investors who have already backed SoloLearn.
The new shift and deadline come after months of strategy disagreements, leadership flux and supply chain challenges inside Apple’s car labs.
Partner news