Google facing opposition in efforts to trademark 'Glass'

PanARMENIAN.Net - Google is facing opposition in its efforts to trademark the world 'Glass' in relation to its upcoming Google Glass headset, Digital Spy said.

The web giant is attempting to secure the rights to the term when written in a futuristic font, but its application is being held up by the US Patent and Trademark Office.

A trademark examiner has questioned Google's asserted ownership of the word on the grounds that it is "merely descriptive" and could lead to brand confusion among consumers.

Google's legal representatives have opposed the examiner's argument in a 1,928-page letter (with about 1,900 pages of the letter comprising clips of articles about Google Glass), insisting that trademarking 'Glass' would not lead to customer confusion due to the amount of publicity the device has garnered, The Wall Street Journal reports.

Google also disputed the claim that the term is "descriptive", pointing out that Google Glass is made from titanium and plastic rather than glass.

A consumer model of Google Glass is expected to be released later this year.