// IP Marketing video - START// IP Marketing video - END

Apple to launch first official retail presence in Middle East: report

Apple to launch first official retail presence in Middle East: report

PanARMENIAN.Net - Apple looks set to launch its first official retail presence in the Middle East with a new store in Dubai's Mall of the Emirates, according to a new report, with the location said to be the largest the Cupertino company has ever built, AppleInsider says.

The Mall of the Emirates is a 2.4-million square foot establishment that is home to over 700 retail stores as well as Dubai's famous indoor ski resort. Apple is planning to take over a space currently belonging to a movie theater, notes EDGARdaily, which bills itself as a publication that provides "discernible gentlemen in the Middle East everything there is to know, to buy, to do, to see and to go."

Apple CEO Tim Cook was spotted in the United Arab Emirates earlier this year. He first met with UAE Prime Minister Shaikh Mohammed bin Rashid Al Maktoum in Abu Dhabi, before speaking with UAE Minister of Cabinet Affairs Mohammad Abdullah Al Gergawi in Dubai, AppleInsider says.

Cook later visited a number of Apple resellers in the Emirates.

Apple opened an online store in the UAE in 2011, but still lacks a first-party retail presence. The company is in the midst of a massive retail expansion under new stores czar Angela Ahrendts, and recently reached an accord with Saudi Arabian retailer Jarir Bookstore to expand sales in that country.

 Top stories
The primary device failed on Saturday, leaving the ISS to depend on a backup system to route commands to its solar power system.
The pop-over cross-app switcher appears when some users tap the profile icon in the top corners of Facebook, Messenger or Instagram.
The ability to Go Live on YouTube previously required that you have 1,000 subscribers, and before that the requirement was set at 10K.
You can find the filters by opening up the camera interface in the app and tapping the new icon in the bottom right corner.
Partner news