Facebook quietly changes logo to optimise it for mobileJuly 1, 2015 - 18:18 AMT PanARMENIAN.Net - Facebook has quietly changed its logo - but it takes an eagle-eyed user to spot the difference at first glance, Digital Spy reports. The social network has adopted thinner lettering, and a rounded-off 'a', as well as adding more white space to its emblem. The iconic 'F' logo still remains, but the new typeface appears anywhere the social network's name is displayed in full. "Now that we are established, we set out to modernise the logo to make it feel more friendly and approachable," Facebook creative director Josh Higgins said in a statement. Although the change is subtle, one marketing expert believes that it highlights a significant shift in focus for Facebook. "This is actually a huge change and it's much more than the 'a'," Howard Belk, co-chief executive and chief creative officer of Siegel+Gale, told the Wall Street Journal. "It's driven by mobile." Clearer lettering with more white space makes wording appear more legible on mobile devices, where 87% of Facebook's traffic is coming from these days. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Scholz hopes Armenia-Azerbaijan peace treaty will be signed this year German Chancellor Olaf Scholz hopes that a peace treaty between Armenia and Azerbaijan will be signed this year. Armenia, Russia discuss life extension of Metsamor nuclear plant Issues regarding the extension of life of the 2nd power unit of the Armenian Nuclear Power Plant were discussed in Yerevan. Armenians stage more campaigns against territorial concessions to Azerbaijan Protesters blocked more roads across Armenia on Friday, April 26 in continuing attempts to scuttle territorial concessions to Azerbaijan. Czech-Armenian military cooperation discussed in Yerevan A delegation led by the Director General for the Industrial Cooperation Division of the Ministry of Defence of the Czech Republic visited Armenia. |