Facebook to make Instant Articles available to publishers Apr 12February 18, 2016 - 10:31 AMT PanARMENIAN.Net - Facebook has announced that on April 12, it’ll be opening up its Instant Articles program to all publishers, VentureBeat reports. If you’re interested in taking advantage of this, your site will need to adhere to specific technical requirements. The company has said that a “few hundred publishers” have already been on-boarded. Introduced in May, Instant Articles are Facebook’s way of bringing content from publishers directly into readers’ News Feed. The aim is to streamline the process so users will get faster access to information that they’re interested in reading. Josh Roberts, a product manager at Facebook, explained that Instant Articles solves the problem of load times on the mobile web: “This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue.” Initial partners included The Atlantic, BBC News, BuzzFeed, The Guardian, National Geographic, NBC, The New York Times, and Spiegel Online. There were some concerns in the beginning about Instant Articles, especially in terms of how much revenue generated from the views and ads would be passed along to publishers versus kept by Facebook. “Publishers can sell ads in their articles and keep the revenue, or they can choose to use Facebook’s Audience Network to monetize unsold inventory,” Facebook product manager Michael Reckhow wrote in May. “Publishers will also have the ability to track data and traffic through comScore and other analytics tools.” The timing of the access isn’t coincidental, as it’ll take place during Facebook’s 2016 F8 developer conference where there’s likely to be greater focus on how to implement Instant Articles and other tools for publishers, especially since there won’t be talk about Parse updates. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Scholz hopes Armenia-Azerbaijan peace treaty will be signed this year German Chancellor Olaf Scholz hopes that a peace treaty between Armenia and Azerbaijan will be signed this year. Armenia, Russia discuss life extension of Metsamor nuclear plant Issues regarding the extension of life of the 2nd power unit of the Armenian Nuclear Power Plant were discussed in Yerevan. Armenians stage more campaigns against territorial concessions to Azerbaijan Protesters blocked more roads across Armenia on Friday, April 26 in continuing attempts to scuttle territorial concessions to Azerbaijan. Czech-Armenian military cooperation discussed in Yerevan A delegation led by the Director General for the Industrial Cooperation Division of the Ministry of Defence of the Czech Republic visited Armenia. |