Samsung Galaxy S7 attracts “record” pre-orders

PanARMENIAN.Net - The Samsung Galaxy S7 arrived in stores on March 11 - and it's said to have landed off the back of a record-breaking pre-order campaign, Digital Spy reports.

Although Sammy hasn't revealed specific figures, the firm claims its new flagship attracted more advance sales than any other Galaxy device in the UK.

In fact, pre-order numbers for the Galaxy S7 and Galaxy S7 Edge were at least "2.5 times greater" than any of their predecessors. Looks like that free Gear VR headset promotion paid off, Gigwise said.

And don't just take Samsung's word for it - Carphone Warehouse is claiming that pre-order figures for the new handsets are up by 200% compared to what the Galaxy S6 and S6 Edge managed, Gigwise said.

Notably, but perhaps not surprisingly, the Edge model has proven more popular, accounting for 61% of European sales so far, Gigwise said.

"The pre-order performance of the new Galaxy S7 and S7 edge illustrates strong customer appetite for our premium smartphones in the UK," said Samsung vice president Conor Pierce.

"Customers opening their new Galaxy phone want new innovations and experiences, powered by their smartphone. We are confident that our new flagship devices fulfil this need better than anything else available on the market."

Samsung's claims cast doubt on reports that the new handsets attracted below-par advance sales in its native South Korea, but official stats for the rest of the world have not been revealed.