"The Promise" box office opens to $4.1 million over the weekendApril 25, 2017 - 10:49 AMT PanARMENIAN.Net - The Armenian Genocide drama starring Christian Bale and Oscar Isaac, "The Promise" opened to just $4.1 million over the weekend at the North American box office over the weekend. At that rate, the film stands to lose $80 million or more unless it overperforms overseas and in ancillary markets, The Hollywood Reporter said citing box-office experts. "The Promise" cost $90 million to $100 million to make before marketing costs and a distribution fee paid to Open Road Films in North America. Kirk Kerkorian, who died in 2015 and was of Armenian descent, fully financed the movie via Survival Pictures, which was created to make the movie and to educate the public about genocide in the 20th and 21st centuries. The film's producers say the movie is a victory, its box office notwithstanding, since the intent was never to make a profit. Instead, "The Promise" was intended to shine a light on the massacre of 1.5 million Armenians in the waning days of the Ottoman Empire. Any proceeds from the film will be donated to charity, including to the new The Promise Institute for Human Rights at UCLA School of Law, which was unveiled last week with a $20 million gift. The release of the film was timed to the date the genocide began: April 24, 1915. That was the day when Turkey's Ottoman Empire began rounding up, arresting and deporting Armenian leaders and intellectuals. The Promise premiered Sunday in Armenia at a screening attended by President Serzh Sargsyan. The Armenian Genocide The Armenian Genocide (1915-23) was the deliberate and systematic destruction of the Armenian population of the Ottoman Empire during and just after World War I. It was characterized by massacres and deportations, involving forced marches under conditions designed to lead to the death of the deportees, with the total number of deaths reaching 1.5 million. Top stories The creative crew of the Public TV had chosen 13-year-old Malena as a participant of this year's contest. She called on others to also suspend their accounts over the companies’ failure to tackle hate speech. Penderecki was known for his film scores, including for William Friedkin’s “The Exorcist”, Stanley Kubrick’s “The Shining”. The festival made the news public on March 19, saying that “several options are considered in order to preserve its running” Partner news | The Power of One Dram to benefit Road of Life charity The companies inform that the May beneficiary of The Power of One Dram is the “Road of Life” charitable organization. Ucom General Director gives lecture at French University in Armenia The General Director of Ucom Ralph Yirikian delivered a lecture at the French University of Armenia. Kazakhstan welcomes Yerevan, Baku’s agreement to meet in Almaty Kassym-Jomart Tokayev has welcomed the agreement of Baku and Yerevan to hold negotiations in Almaty. Armenia offers to temporarily host, preserve Gaza manuscripts The Armenian Foreign Minister has said Yerevan is ready to help preserve manuscripts from the conflict zone in Gaza. |