Spotify buys naming rights on FC Barcelona’s Camp Nou stadiumMarch 16, 2022 - 11:06 AMT PanARMENIAN.Net - Camp Nou, one of the most iconic soccer stadiums in the world, is being rebranded as Spotify Camp Nou as part of a sponsorship agreement with Spanish soccer club FC Barcelona that gives Spotify naming rights to the stadium. Spotify’s name will also appear on the jerseys of both the men’s and women’s teams for the next four seasons starting in the 2022/23 season, The Verge reports. The deal still has to get ratified by FC Barcelona’s Extraordinary Delegate Members Assembly in a vote that will take place on April 3rd. It likely won’t have much trouble passing, however, as FC Barcelona is in a huge amount of debt and sought to sell a stake in its media production division last year. The deal is reportedly worth $310 million. It could have been worth more, Spanish publication SPORT reported, if the club had a higher percentage of “registered” fans — fans who gave the club access to names, emails, and other personal information. Only around 1 percent of the club's 350 million followers are registered, according to the report. Spotify will use its sponsorship as an opportunity to “amplify the work of artists” in a way that brings “the worlds of music and football together, giving a global stage to players and artists” at Spotify Camp Nou, Alex Norström, Spotify’s chief freemium business officer, said in a statement. “Spotify is working with Barça to leverage our access to in-stadium elements to amplify artists and enable discovery,” Norström said. “For example, using the dynamic digital displays to showcase and geo-target relevant artists to Barça’s global TV audience. While viewers in Europe may see a message about one artist, TV viewers in India could be served a different and locally relevant message.” That could mean Spotify will be investing in those digital stadium ads that change based on your location and the channel you’re watching the game on. Top stories Authorities said a total of 192 Azerbaijani troops were killed and 511 were wounded during Azerbaijan’s offensive. In 2023, the Azerbaijani government will increase the country’s defense budget by more than 1.1 billion manats ($650 million). The bill, published on Monday, is designed to "eliminate the shortcomings of an unreasonably broad interpretation of the key concept of "compatriot". The earthquake caused a temporary blackout, damaged many buildings and closed a number of rural roads. Partner news | Russia provides info about arrested Armenian ex-MP Russian law enforcement agencies have provided information about the arrest of Tigran Urikhanyan. Lemkin Institue slams Pashinyan's “cryptic engagement with Genocide denial” The Lemkin Institute is alarmed over Pashinyan’s statements “questioning Armenia's legal basis to pursue justice against Turkey”. 41 detained as antigovernment protests continue in Yerevan 41 people were detained in Yerevan as people demanding Pashinian’s resignation stage campaigns of civil disobedience. Armenia votes for UN resolution granting Palestine new rights The U.N. General Assembly voted by a wide margin on May 10 to grant new “rights and privileges” to Palestine. |