Moshi Monsters kids’ game reaches 50 million registered users

Moshi Monsters kids’ game reaches 50 million registered users
June 6, 2011 - 19:22 AMT

PanARMENIAN.Net - Two-year-old online game Moshi Monsters has just reached 50 million registered users. Moshi Monsters is a social online game/community that allows kids 6 to 12 to adopt virtual pets, tool around a virtual land called Monstro City, play games to earn virtual currency and communicate with other kids in a moderated, safe environment.

The franchise also includes toys, books, video games, trading cards and a Moshi magazine. Moshi will also soon begin its foray into music, live tours, a TV platform and film according to TechCrunch.

Moshi, founded by London-based startup Mind Candy, also reports that it has more than 15 million registered users (out of the total 50 million) in North America. Apparently, the game gets one signup per second.

Fifty million is a pretty hefty community, but it makes sense considering the rise of the digital native we have been privy to lately. In October, a study conducted by Internet security firm AVG found that 92% of children in the U.S. have an online presence by the time they are two, compared to 73% in western Europe.

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