Coda introduces electric vehicle

PanARMENIAN.Net - The luxury electric car maker Coda introduced its electric vehicle in new opened Westfield Shopping Mall in Los Angeles.

In this center was shows off an electric charging station, an interactive educational area, a sign-up station for test drives, and a pre-production Coda EV, FastCompany reports.

But potential customers can't actually buy vehicle in the store. That's because the point of the center is, according to Coda, to "bridge the gap of EV curious consumers and those who are considering purchase." And then, if the startup is lucky, for eager test-drive customers to consider purchasing a Coda EV when it goes on sale later this year.

Coda's five-seater vehicle, which will cost approximately $44,000 when it is released, charges up in six hours and has a range of up to 150 miles more than enough for daily commuters.

The strategy of showing off EVs in the middle of shopping centers is a world away from traditional dealerships, which are often found on bustling streets and highways. But it makes sense; people aren't yet familiar with EVs, so they might not stop on the side of a highway to check one out.