Coca-Cola cups to have QR codesNovember 12, 2011 - 12:17 AMT PanARMENIAN.Net - Millions of Coca-Cola cups circulating this month will spot QR codes for a program that supports the brand’s holiday mascot, the polar bear. According to Mashable, the brand is partnering with the World Wildlife Fund for the initiative, which aims to help conserve the polar bear’s Arctic habitat. Consumers who scan the codes, which appear on cups distributed by 7-Eleven, will download a Snowball Effect by Coca-Cola app for the iPhone and iPad platforms that turns into a Facebook-connected, snowball-throwing game. Those who generate the most points in the game will win prizes including iPads (80 total will be given out) and a trip to the Arctic for two. The program runs through March. The app also leads to a site where consumers can donate to the WWF’s cause. Coca-Cola will match each $1 donation up to $1 million (it also donated an additional $2 million). The brand’s association with polar bears goes back to 1922, when Coke first used one in a French holiday ad. Though Coke has run other QR code programs in Japan and Germany, this is the first time the brand has executed one in the U.S., says Peter Callaro, group director of integrated marketing content at Coca-Cola. The company worked with Scanbuy, which ran a QR code program for Taco Bell in August. Mike Wehrs, president and CEO of Scanbuy, says creating readable codes on cups is a challenge. “Rounded with condensation running down it is incredibly difficult,” he says, noting that Coca-Cola wanted a QR code solution that would “work across the board.” Callaro says a QR Code program using cans may be next. “We’ve started to look into it,” he says. “It’s a very involved process.” Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Kazakhstan welcomes Yerevan, Baku’s agreement to meet in Almaty Kassym-Jomart Tokayev has welcomed the agreement of Baku and Yerevan to hold negotiations in Almaty. Armenia offers to temporarily host, preserve Gaza manuscripts The Armenian Foreign Minister has said Yerevan is ready to help preserve manuscripts from the conflict zone in Gaza. Aliyev says no need for mediators in Armenia-Azerbaijan process Azerbaijani President Ilham Aliyev believes that Baku and Yerevan do not mediators in the process of normalizing relations. Aram I supports Karekin II’s “patriotic position” Catholicos of the Great House of Cilicia Aram I has expressed support for the Mother See of Holy Etchmiadzin. |