Canadian firm, Armenia sign contract to implement new national lottery

PanARMENIAN.Net - Canada’s Amaya Gaming Group has signed an exclusive ten-year agreement with the Republic of Armenia to implement a new national lottery which will be deployed through traditional sales channels as well as via Short Message Service (SMS).

According to Gaming Intelligence Under the agreement, Amaya will implement a national lottery and provide central reporting and integrity services.

The company will install and deploy the Amaya Central Reporting Module (Amaya CRM) on all electronic gaming devices operating in the Republic of Armenia for the next ten years. The Amaya CRM provides the government with real-time reporting tools to capture and monitor gaming transactions, improve tax efficiency and promote gaming integrity.

Amaya said that the agreement represents a significant milestone as it includes the company’s first mandate to install its Amaya CRM system.

“We are very pleased to begin a mutually beneficial long-term relationship with the Government of Armenia,” said David Baazov, president and CEO of Amaya Gaming Group. “Our lottery and integrity solutions are providing us with a platform to expand our technology footprint and grow our relationships with customers in new jurisdictions.”

The agreement follows a collaboration first announced late last month by Armenian Finance Minister Vache Gabrielian between the Armenian Government and Amaya to create Amaya Armenia, a joint company on a parity basis with the income from the lottery being distributed equally between the principals.

Gabrielian said at the time that he expects the partnership to secure several billion drams annually in additional revenue, with AMD2 billion (€3.8m) expected in 2012, and AMD7 billion (€13.3m) in 2013. The minister also announced that the Government will collaborate with Amaya on the establishment of a centralized system of control and accounting to prevent fraud, money laundering and other forms of economic crime.