Eight billboards throughout Los Angeles draw attention to Armenian Genocide

PanARMENIAN.Net - Starting this week eight billboards throughout Los Angeles are drawing attention to the Armenian Genocide. Sponsored by RoarUSA, the signs draw the attention of hundreds of thousands of residents each day and exclaim that the "truth will triumph."

The billboard sponsor, Los Angeles-area businessman and owner of the apparel manufacturer RoarUSA, Deepak Vasandani was inspired to pursue this project after learning about the Armenian Genocide during a dinner conversation with business colleagues and friends Hovig Khaloian and Rafi Ekmekian.

Vasandani, who had already engaged in other socially responsible corporate advertising campaigns with RoarUSA, suggested that the Armenian Genocide would be a good issue to address. It was Vasandani who contacted Khaloian after the recent March 4, 2010 vote in the US House Foreign Affairs Committee on H.Res.252 to discuss the vote and relay the news that he had reserved the billboards for the project. H.Res.252 is the current Armenian Genocide resolution making its way through the US House of Representatives.

The billboards are located at La Cienega & Whitworth, Western & Lexington, Westwood & Santa Monica, Topanga Canyon & Schoolcraft, Roscoe & Reseda, Santa Monica & Western, and Sepulveda & Lucerne. They will be displayed for the next month.

"The ANC would like to commend Mr. Vasandani's effort to provoke greater knowledge about the Armenian Genocide," remarked ANCA-WR Chairwoman Aida Dimejian. "Being a human rights issue, it is the responsibility of everyone to help end the cycle of genocide. Education and awareness are the first steps towards this end," Asbarez.com reported.