SCPEC initiates administrative proceedings against Marianna company

January 21, 2011 - 21:51 AMT

PanARMENIAN.Net - Spokesperson for the State Commission for the Protection of Economic Competition (SCPEC) Nelli Danielyan said that the administrative proceedings initiated by the SCPEC against Marianna company on January 21 are related to the advertising action of the dairy company.

According to the advertising video clip aired by Armenia TV channel, buyers of the company’s products can receive stereo glasses as a present to watch films in 3D format, Danielyan told a PanARMENIAN.Net reporter.

However, according to publications in media, stereo glasses were granted not to all buyers, while the action referred only to one product, what was not mentioned in the advertisement.

Program Director of Armenia TV channel Ruben Aramyan said that around 30,000 stereo glasses were distributed in Armenia’s supermarkets.

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