ARARAT Museum launches #FeelwithYourHeart campaignJanuary 24, 2022 - 14:24 AMT PanARMENIAN.Net - ARARAT Museum has launched the project #FeelwithYourHeart to highlight an inclusive agenda and define itself as an open and comfortable space of cultural entertainment for all members of the society, interested in the heritage of Armenian brandy making. In collaboration with Unison NGO, ARARAT Museum has carried out a series of tours for people with special needs. Within the project, the guests were introduced to the rich history of Armenian brandy making, moments of historical triumphs, as well as the modern facets of the century-old mastery. The tour trajectory of the ARARAT Museum is designed in a way that a new emotional experience can be perceived by all five senses - visual, tactile, auditory, olfactory and taste. Hence, ARARAT Museum is accessible to visitors with special needs not only in terms of the building’s accessibility but also by the vast possibilities of sensory perceptions. “In brandy making the true harmony is achieved thanks to the uniqueness of every single piece. I believe that we as a society can come one step closer to the real harmony when we start appreciating every one of us. "#FeelwithYourHeart project is about absence of obstacles and openness. It comes to highlight that the most important things are ultimately felt by our hearts. I hope that our initiative will not only give our guests aesthetic experience but will also serve as a source of inspiration,” commented Sergey Khachatryan, Chief Operating Officer of Yerevan Brandy Company. “The management and the staff of the Yerevan Brandy Company organized a very warm reception. It is important to mention, that ARARAT Museum is one of the few museums in Yerevan, which corresponds to the standards of a barrier-free environment. The visit to the museum was very insightful and enjoyable. We gladly recommend everyone, including people with disabilities, to learn about the history and exhibits of this unique museum. After all, Armenian brandy is our national pride,” said Armen Alaverdyan, Executive Director of Unison NGO. People with special needs frequently visit the ARARAT Museum. However, the project was symbolically launched on social media on December 3rd, International Day of Persons with Disabilities, aimed to emphasize the notion that emotional experience can overcome any barriers and can only be felt by the heart. In addition, ARARAT Museum is a place where the expression “from the bottom of my heart” is not merely a figure of speech. After all, the brandy spirit which is being aged inside the barrels of the museum is traditionally called “heart” by the masters of brandy making. Top stories The number of state universities will be reduced from 23 to 8 by 2030, Minister of Education, Science, Culture and Sport Zhanna Andreasyan has said. From September 21 to November 11, a total of 2,820 Russians registered at a place of residence in Armenia, the police has said. The situation on the contact line between Karabakh and Azerbaijan was relatively stable overnight, the Defense Army says. Defense Minister Suren Papikyan has visited the southern Armenian province of Syunik, the Defense Ministry reported on March 18. Partner news | Ucom equips four bus stops in Ijevan with free Wi-Fi Ucom now provides free Wi-Fi coverage in smart bus stops in four communities of Ijevan. Armenia, Russia discuss life extension of Metsamor nuclear plant Issues regarding the extension of life of the 2nd power unit of the Armenian Nuclear Power Plant were discussed in Yerevan. Czech-Armenian military cooperation discussed in Yerevan A delegation led by the Director General for the Industrial Cooperation Division of the Ministry of Defence of the Czech Republic visited Armenia. U.S. welcomes efforts to define Armenia-Azerbaijan border The United States welcomes efforts to define the border between Armenia and Azerbaijan, says Vedant Patel. |