Armen Kazaryan and Siranish Vardanyan, a married couple who moved from the Russian city of Sochi to Armenia, founded an eco-camp in Kapan, Syunik province in 2015. The venue is pretty popular among ecotourism aficionados, including cyclists, climbers and hikers from around the world. The couple have resolved to turn the initiative into a social entrepreneurship and develop Armenia’s southern communities by involving locals in the tourism market.