Armenian winemakers should merge into single brand to join European market

PanARMENIAN.Net - Armenian wine making companies should merge into one brand to be able to join European market, wine-making technology Professor Mario Baribieri told a seminar devoted to winemaking problems in Armenia. Discussion was held within the scope of "Trevizon for Armenuia" program (organizer: Civilitas foundation).



As early as 50-60 years ago, Trevizon was faced with crop gathering, acquisition and realization problem and in such circumstances, cooperatives pursuing common goals acquired plants whose income was shared among owners. "That enabled them to avoid the risk of losing grape," speaker said.



Barieberi also noted that during meetings with Armenian winemakers he had noticed great potentials for creating such cooperatives which may "pave the way to European market."



Italian Wine-maker particularly focused on "Areni" grape as a high-quality sort. He also stressed the need for "creating a local expert group engaged in enhancing the quality of local sorts."



Besides he noted that quality of Armenian wine suffered from obsolete production technologies. "Some Armenian and Italian factories already have agreement on delivering relevant equipment to Armenia for enhancing and accelerating wine production process," he said.