Ad master classes kick off in Yerevan as part of Popok fest

PanARMENIAN.Net - On October 27, Yerevan’s House of Moscow will host an official opening of Popok International Advertising Festival.

Tickets for master classes organized on festival sidelines are available at the House of Moscow.

The first master class by advertising expert Aleksey Andreev, titled Branding as the Mirror of Global Social Trends 2011 was held today, with full festival program available at Popok website.

Popok 2011 to be held October 27 though 29 will host advertising and information experts from 25 European and Asian countries.

The festival will feature the following nominations: graphic design, print & outdoor, digital & new media, marketing campaign, ad clip, radio.

The festival budget totals AMD 20 mln, with the jury chaired by Franco Moretti, Group Chief Creative Director of Leo Burnett famous Italian advertising agency.