With a rich cultural heritage and a big potential for growth and development, Armenia was the focus of widespread interest for an entire month when the first-ever International Contemporary Art Exhibition: Armenia 2018 (ICAE2018) was held in Yerevan from September 28 to October 25. The month-long art event was organized by Shaula International LLC, an Armenia-based consulting company, whose goal, according to co-founder and CEO Fabio Lenzi, is to promote Armenia internationally.