UEFA launches branding for EURO 2016, 2018 FIFA World Cup qualifiersApril 16, 2013 - 11:07 AMT PanARMENIAN.Net - UEFA has launched its new branding for the European qualifiers for UEFA EURO 2016 and the 2018 FIFA World Cup, the Union’s official website said. The visual identity depicts a national team shirt in conjunction with a heart, and will provide the next two European national team qualifying competitions with a unique image to be applied across a wide range of promotional applications. The heart shape conveys the brand's essence of 'Play with heart' – and ultimately transmits the vision that UEFA has for the European qualifiers, which is to inspire pride in national team football. The European qualifiers' brand values are European, honour and ambition. The brand will help enhance the long-term value of the newly centralised European qualifiers, offering a clear and consistent brand platform. With an official European qualifiers website having launched on UEFA.com, social media equivalents will follow. Comprehensive brand guidelines and interactive broadcast toolkits will also be developed, supporting applications into print, broadcast and digital. Top stories Armenian gymnast, Olympic bronze medalist Artur Davtyan has reached the finals of the World Cup. Gor Manvelyan has denied reports alleging that he has expressed a desire to one day play for the French national team. Roma midfielder Henrikh Mkhitaryan is not considering FC Spartak Moscow as his next haven, according to fresh reports. 10 Armenian lifters will compete in the 2021 World Championships scheduled to be held from 7 to 17 December in Tashkent. Partner news | Putin congratulates Pashinyan’s birthday Russian President Vladimir Putin congratulated Armenian Prime Minister Nikol Pashinyan on his birthday on June 1. Opposition motorcade en route to Gyumri for large rally A motorcade of protesters headed by Archbishop Bagrat Galstanyan is heading to the city of Gyumri. Ruling MPs, Foreign Minister talk Armenia-Azerbaijan processes MOs from the ruling Civil Contract party met with the Foreign Minister Ararat Mirzoyan in the Armenian parliament. Russia: Armenia’s frozen membership weakens CSTO position in Caucasus A Russian envoy said any step that could alienate the CSTO member states from each other is “deeply wrong”. |