'iPhone 8' may herald start of Apple's augmented reality ambitions

PanARMENIAN.Net - Computer simulations, and the means to visualize them, could be in the palm of your hand in new and potentially revolutionary ways later this year, if rumors about Apple's forthcoming "iPhone 8" bear fruit, AppleInsider says.

Apple CEO Tim Cook has made an assortment of remarks, heralding augmented reality and virtual reality as potential cornerstones of the company's future. Combined with rumors of a new dual-lens forward facing camera system and advanced facial recognition software in the "iPhone 8," it's possible that Apple's true interest in the space could be revealed later this year.

While virtual reality promises users a more immersive experience, by sinking a user in the environment with video and audio cues, augmented reality instead offers a hybrid and more social approach, merging a virtual world with the one around us.

Augmented reality is a clear interest for Apple. Rumors about the hardware in the "iPhone 8" coupled with Apple CEO Tim Cook's remarks about the technology suggest that the company is going to dive deep into augmented reality very soon.

AR is less hardware- and software-intensive than VR, using the combination of a camera and display such as those found in the iPhone to manipulate and generate overlays over the surrounding real-life environment. Augmented reality can be used to guide a user on a street, or highlight businesses as a user travels through a town.