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"The Promise" gets momentum as Kim Kardashian, Cher attend premiere (video)

PanARMENIAN.Net - Hollywood stars continue joining the #KeepThePromise campaign, launched to promote the Armenian Genocide drama “The Promise”.

The war drama centers on a love story involving a medical student (Oscar Isaac), a journalist (Christian Bale), and the Armenian woman (Charlotte Le Bon) who steals their hearts. All three find themselves grappling with the Ottomans’ decision to begin rounding up and persecuting Armenians during the first genocide of the 20th century.

The LA premiere of the film was held on Wednesday, April 12, with a number of celebrities attending the event.

Among them, Cher, Kim Kardashian, Kourtney Kardashian, James Cromwell, Orlando Bloom, Christian Bale, Angela Sarafyan, Charlotte Le Bon, Serj Tankian and director Terry George made their way down the carpet for the premiere.

“So proud of the movie #ThePromise Everyone please go see it and finally hear the story of the Armenian people,” Kardashian wrote in her Twitter account.

In a separate video message, Cher vowed to keep the promise and called on fighting oblivion.

“Hitler said ‘If they don’t remember the Armenians, they won’t remember the Jews. We cannot let this happen to another group of people. I vow to keep the promise,” she tweeted.

And back in October, Cher tweeted that she saw The Promise for the first time, writing: “NEVER AGAIN!”

Also joining the global campaign was Armenian football player Yura Movsisyan who took to Facebook and urged everyone to “go watch the movie in theaters April 21 nationwide for human awareness.”

In addition, “The Promise” has garnered celebrity support from Leonardo DiCaprio, Barbra Streisand, Armenian-American tennis legend Andre Agassi, as well George Clooney and his wife, human rights lawyer Amal Clooney, both of whom attended the film’s London premiere earlier this month.

All proceeds from The Promise, which hits theaters April 21, will be donated to non-profit organizations geared to helping spread Armenian culture and education, including Elton John’s AIDS Foundation.

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