SCR looking for new image of Armenia’s national carrier brandDecember 2, 2010 - 14:35 AMT PanARMENIAN.Net - A roundtable titled “Creation of Brand of Armenia’s National Carrier” was organized at South Caucasus Railways (SCR) CJSC premises with participation of representatives of professional advertisement and design societies. The event was organized by SCR and general contractor for the re-branding project – Your Trademark: Creative Solutions branding agency. During the event, participants discussed Armenia’s unique features, which should be positioned by the new brand. According to specialists, Armenia’s ancient history and rich culture are among these features. Besides, the new brand should symbolize changes. SCR also plans to change its name during the re-branding. The new name should cause positive associations, as well as distinguish the Armenian railways from neighboring competitors. The new brand is scheduled to be launched in spring 2011. Top stories Yerevan has dismissed Turkey’s demand to shut down the Armenian nuclear power plant as “inappropriate”. Armenia will loan 2.9 billion drams to Nagorno Karabakh (Artsakh), according to a draft government decision. The Ministry of Ecology and Natural Resources of Azerbaijan has “strongly condemned” Armenia’s decision. Kerobyan has said that for the first time in the history of Armenia, the volume of foreign direct investments amounted to about $1 billion. Partner news | Putin congratulates Pashinyan’s birthday Russian President Vladimir Putin congratulated Armenian Prime Minister Nikol Pashinyan on his birthday on June 1. Opposition motorcade en route to Gyumri for large rally A motorcade of protesters headed by Archbishop Bagrat Galstanyan is heading to the city of Gyumri. Ruling MPs, Foreign Minister talk Armenia-Azerbaijan processes MOs from the ruling Civil Contract party met with the Foreign Minister Ararat Mirzoyan in the Armenian parliament. Russia: Armenia’s frozen membership weakens CSTO position in Caucasus A Russian envoy said any step that could alienate the CSTO member states from each other is “deeply wrong”. |