World-known advertising masters to gather in Yerevan for Popok International Advertising FestivalOctober 23, 2010 - 17:28 AMT PanARMENIAN.Net - On October 28-30, Yerevan will host Popok International Advertising Festival organized by the Advertising Council of Armenia. The event aims at providing expert assessment to the activities of Armenian advertisement companies, development of advertising art and training of experts in Armenia. “Popok” is the Armenian for walnut, the kernel of which, as perceived by festival organizers, resembles a brain. “The brain generates original ideas, essential in creation of impressive commercials which entice us into making purchases,” the head of Popok Organising Committee Armen Petrosyan said, explaining the choice of festival name. World-known personages of advertising industry are invited to participate in the festival, among them, Samvel Avetisyan (known for promotion of Tinkoff brand), George Aghajanyan (responsible for Sochi-2014 advertising), Alexander Shevelevich (the winner of Cannes Lions), Tony Taylor (General manager of JWT UK company in Central and Eastern Europe). Guests from Georgia, Holland, Turkey, Iran, Baltic and Middle East countries are also expected. Master classes of famous advertisement experts will be held within festival framework. Festival contest program features 6 categories: A. Film; B. Print and Outdoor; C. Interactive; D. Radio; E. Marketing Efficiency; F. Graphic Design. Related links: Top stories The number of state universities will be reduced from 23 to 8 by 2030, Minister of Education, Science, Culture and Sport Zhanna Andreasyan has said. From September 21 to November 11, a total of 2,820 Russians registered at a place of residence in Armenia, the police has said. The situation on the contact line between Karabakh and Azerbaijan was relatively stable overnight, the Defense Army says. Defense Minister Suren Papikyan has visited the southern Armenian province of Syunik, the Defense Ministry reported on March 18. Partner news | Russia clarifying reports on Baku’s alleged arms supply to Ukraine Russia says is carefully working to verify reports about alleged arms supplies from Azerbaijan to Ukraine Russia warns Armenia against “falling into West’s trap” Zakharova maintained, however, that anything that will benefit the people of Armenia can only be welcomed. CSTO: Armenia has not participated in secretariat’s work recently Recently Armenia has not participated in the work of the secretariat of the CSTO, Imangali Tasmagambetov said. Meeting with U.S., EU not against third parties, says Armenia The meeting scheduled for April 5 is dedicated to strengthening of the Armenia-EU-US cooperation, Yerevan added. |