Re-branding is a new approach to quality service

PanARMENIAN.Net - VympelCom has launched a great number of events since it entered the Armenian market, ArmenTel's acting director general Gennady Kalgashkin told a news conference in Yerevan.



"Introduction of Beeline brand is a good development. The new brand symbolizes brightness, simplicity and friendliness. I am confident that our new style will fill our subscribers with positive energy," he said.



From April 7 ArmenTel's sales and service offices are open under Beeline brand. Sales will be practiced via dealer network in all regions of Armenia. Re-branding is not a change of logo but a principally new approach to the services provided. We still have a huge deal of work to finally introduce Beeline brand till the yearend," Mr Kalgashkin said.



According to Interbrand Zintzmeyer & Lux AG consulting company, Beeline's cost reaches $7,2 billion. VypelCom has branches operating in Russia, Kazakhstan, Ukraine, Tajikistan, Uzbekistan, Georgia and Armenia. It's the first Russian company included in the NYSE VIP stock list.