Ameria implements studies of opinion leaders' impact on the public

PanARMENIAN.Net - Within the framework of the European Neighbourhood Policy, a consortium lead by MWH Global with TNS Opinion and Mostra Communication implements the project "Opinion Polling and Research" in 15 countries including Armenia from March 2009 to March 2011. The first stage of the project is a baseline survey of opinion leaders from May to August 2009. Ameria was chosen by the consortium to implement the baseline studies in Armenia. 



The general objective of the project is: to generate better information about the sources of information of different target groups in the countries, as well as about their awareness, understanding and perception of the EU and the role it plays in their respective countries; to test messages aiming at getting the overall EU policies and actions across or shift opinion; to provide a reliable research basis for the EU-related communication and information activities in beneficiary countries. 



100 respondents are chosen, including well known politicians, high level state officials, top managers from the private sector, media professionals, religious leaders, NGO representatives and scientists.  The activities of this stage include sampling, participation in development of survey instruments, testing of questionnaires, training of interviewers, field work, quality control and reporting. 



The scope of the project activities cover opinion polls and opinion research, expert group research (through focus groups). Based on the evaluations the project will provide strategic, analytical support to the communication activities of the European Commission, its Delegations in European neighbourhood policy countries including Armenia.