Re-branding is a new approach to quality serviceApril 7, 2008 - 16:49 AMT PanARMENIAN.Net - VympelCom has launched a great number of events since it entered the Armenian market, ArmenTel's acting director general Gennady Kalgashkin told a news conference in Yerevan. "Introduction of Beeline brand is a good development. The new brand symbolizes brightness, simplicity and friendliness. I am confident that our new style will fill our subscribers with positive energy," he said. From April 7 ArmenTel's sales and service offices are open under Beeline brand. Sales will be practiced via dealer network in all regions of Armenia. Re-branding is not a change of logo but a principally new approach to the services provided. We still have a huge deal of work to finally introduce Beeline brand till the yearend," Mr Kalgashkin said. According to Interbrand Zintzmeyer & Lux AG consulting company, Beeline's cost reaches $7,2 billion. VypelCom has branches operating in Russia, Kazakhstan, Ukraine, Tajikistan, Uzbekistan, Georgia and Armenia. It's the first Russian company included in the NYSE VIP stock list. Top stories Yerevan has dismissed Turkey’s demand to shut down the Armenian nuclear power plant as “inappropriate”. Armenia will loan 2.9 billion drams to Nagorno Karabakh (Artsakh), according to a draft government decision. The Ministry of Ecology and Natural Resources of Azerbaijan has “strongly condemned” Armenia’s decision. Kerobyan has said that for the first time in the history of Armenia, the volume of foreign direct investments amounted to about $1 billion. Partner news | Viva-MTS: Tech solutions to modernize infrastructure of border village The border village has been the focus of Viva-MTS and the Foundation for the Preservation of Wildlife and Cultural Values since 2015. Ucom's fixed network launched in Artashat To mark this occasion, the company has introduced a special offer exclusively for Artashat residents. “By Your Side”: IDBank's new support program for displaced Artsakh citizens IDBank is launching a long-term social support program for forcibly displaced Artsakh residents. The Power of One Dram to benefit Road of Life charity The companies inform that the May beneficiary of The Power of One Dram is the “Road of Life” charitable organization. |