Ovi services to be rebranded as Nokia

PanARMENIAN.Net - Starting with first services on some of the new Nokia devices in July and August, Ovi services will be rebranded as Nokia services in a transition expected to continue into 2012, according to The Official Nokia Blog.

Each of the services under the Ovi umbrella will simply be rebranded as Nokia. Nokia’s EVP and Chief Marketing Officer, Jerri DeVard explains the shift “by centralizing our services identity under one brand, we will reinforce the powerful master brand of Nokia and unify our brand architecture while continuing to deliver compelling opportunities and experiences for partners and consumers alike.”

The transition from Ovi to Nokia will begin in July this year, with the intention of it being completed across all countries and all services by the end of 2012.

It’s likely that anybody buying a new Nokia smartphone or mobile phone later this year will start to see the new branding on services included within. However anybody already owning a Nokia phone will see this new rebranding through future software updates.

“The reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand the world over. If consumers want the best mobile navigation experience, they know it’s a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged: we will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies. This is solely a name-changing exercise and the service roadmaps will continue exactly as planned. The only difference consumers can expect to see is the replacement of the word Ovi with Nokia,” DeVard said.