  SCR looking for new image of Armenia’s national carrier brandDecember 2, 2010 - 14:35 AMT PanARMENIAN.Net - A roundtable titled “Creation of Brand of Armenia’s National Carrier” was organized at South Caucasus Railways (SCR) CJSC premises with participation of representatives of professional advertisement and design societies. The event was organized by SCR and general contractor for the re-branding project – Your Trademark: Creative Solutions branding agency. During the event, participants discussed Armenia’s unique features, which should be positioned by the new brand. According to specialists, Armenia’s ancient history and rich culture are among these features. Besides, the new brand should symbolize changes. SCR also plans to change its name during the re-branding. The new name should cause positive associations, as well as distinguish the Armenian railways from neighboring competitors. The new brand is scheduled to be launched in spring 2011.   Top stories Yerevan has dismissed Turkey’s demand to shut down the Armenian nuclear power plant as “inappropriate”. Armenia will loan 2.9 billion drams to Nagorno Karabakh (Artsakh), according to a draft government decision. The Ministry of Ecology and Natural Resources of Azerbaijan has “strongly condemned” Armenia’s decision. Kerobyan has said that for the first time in the history of Armenia, the volume of foreign direct investments amounted to about $1 billion.   Partner news |  Latest news Viva-MTS: Tech solutions to modernize infrastructure of border village  The border village has been the focus of Viva-MTS and the Foundation for the Preservation of Wildlife and Cultural Values since 2015.Ucom's fixed network launched in Artashat To mark this occasion, the company has introduced a special offer exclusively for Artashat residents.“By Your Side”: IDBank's new support program for displaced Artsakh citizens IDBank is launching a long-term social support program for forcibly displaced Artsakh residents.The Power of One Dram to benefit Road of Life charity The companies inform that the May beneficiary of The Power of One Dram is the “Road of Life” charitable organization. |
