World-known advertising masters to gather in Yerevan for Popok International Advertising FestivalOctober 23, 2010 - 17:28 AMT PanARMENIAN.Net - On October 28-30, Yerevan will host Popok International Advertising Festival organized by the Advertising Council of Armenia. The event aims at providing expert assessment to the activities of Armenian advertisement companies, development of advertising art and training of experts in Armenia. “Popok” is the Armenian for walnut, the kernel of which, as perceived by festival organizers, resembles a brain. “The brain generates original ideas, essential in creation of impressive commercials which entice us into making purchases,” the head of Popok Organising Committee Armen Petrosyan said, explaining the choice of festival name. World-known personages of advertising industry are invited to participate in the festival, among them, Samvel Avetisyan (known for promotion of Tinkoff brand), George Aghajanyan (responsible for Sochi-2014 advertising), Alexander Shevelevich (the winner of Cannes Lions), Tony Taylor (General manager of JWT UK company in Central and Eastern Europe). Guests from Georgia, Holland, Turkey, Iran, Baltic and Middle East countries are also expected. Master classes of famous advertisement experts will be held within festival framework. Festival contest program features 6 categories: A. Film; B. Print and Outdoor; C. Interactive; D. Radio; E. Marketing Efficiency; F. Graphic Design. Related links: Top stories The number of state universities will be reduced from 23 to 8 by 2030, Minister of Education, Science, Culture and Sport Zhanna Andreasyan has said. From September 21 to November 11, a total of 2,820 Russians registered at a place of residence in Armenia, the police has said. The situation on the contact line between Karabakh and Azerbaijan was relatively stable overnight, the Defense Army says. Defense Minister Suren Papikyan has visited the southern Armenian province of Syunik, the Defense Ministry reported on March 18. Partner news | Biden honors resilience of Armenian people on April 24 U.S. President Joe Biden has issued a statement on the 109th anniversary of the Armenian Genocide. Macron says France commemorates 109th anniv. of Armenian genocide Today France commemorates the 109th anniversary of the Armenian genocide of 1915, Macron says. CSTO recognizes Armenia’s sovereign right to withdraw Tasmagambetov has said that if Armenia decides to leave the organization, “it will be the sovereign right of Armenia.” Ex-President: Only removal of “defeatist” rulers can save Armenia Former Armenian President Serzh Sargsyan has shared a message on the 109th anniversary of the Armenian Genocide. |