Yerevan Brandy Company presents unexpected honey twistJuly 14, 2023 - 14:42 AMT PanARMENIAN.Net - ARARAT Honey – ARARAT with the taste of honey is a combination of the classic and innovations, which reveals new facets of both brandy and honey. The notion was initially developed back in 2013 which took from masters of Yerevan Brandy Company almost ten years of creative search in order to reach an absolute manifestation of harmony. With 30% ABV, ARARAT Honey is emphasized with the golden, light amber color, typical of ARARAT. With the following initiative, Yerevan Brandy Company continues its successful strategy of "Involving Young Consumers" applied in more than 50 markets. Launched in 2019, the ARARAT Flavor range was aimed at strengthening the brand’s position in the “Premium +” segment and involving new consumers. Produced in the previous years, ARARAT Apricot, ARARAT Coffee, and ARARAT Cherry have been holding the title of “N1 imported flavored brandy worldwide” with their consumption values for several years thanks to the dedicated and consistent work of Yerevan Brandy Company professionals and ARARAT team across the world. This research is done by IWSR – a leading international research company in the alcohol sector. “Just like brandy, honey is a unique gift of nature, which is also born in the process of “blending” by combining the nectars of various flowers and plants. Hence, the notion brought out years ago has also a beautiful symbolic meaning. We had taken into consideration that various types of honey have different origins, acquiring different tastes and flavors. We were rather confident in the compatibility of brandy and honey, nevertheless we needed to get from these two sufficient ingredients such an interplay that would give complementary facets to both brandy and honey,” highlights Hamlet Antonyan, Head of Production of Yerevan Brandy Company. ARARAT Honey has a rich and round taste with emphasized notes of nectar which is preceded by the aroma characteristics of ARARAT brandy and beeswax. ARARAT Honey can be enjoyed neat, with ice, or in a mix of cocktails. Top stories Yerevan has dismissed Turkey’s demand to shut down the Armenian nuclear power plant as “inappropriate”. Armenia will loan 2.9 billion drams to Nagorno Karabakh (Artsakh), according to a draft government decision. The Ministry of Ecology and Natural Resources of Azerbaijan has “strongly condemned” Armenia’s decision. Kerobyan has said that for the first time in the history of Armenia, the volume of foreign direct investments amounted to about $1 billion. Partner news | Armenia: Defense Ministry warns against involving army in political processes The Ministry’s statement came after a video surfaced online, showing soldiers joining the protests in Tavush. Scholz hopes Armenia-Azerbaijan peace treaty will be signed this year German Chancellor Olaf Scholz hopes that a peace treaty between Armenia and Azerbaijan will be signed this year. Ucom equips four bus stops in Ijevan with free Wi-Fi Ucom now provides free Wi-Fi coverage in smart bus stops in four communities of Ijevan. Armenians stage more campaigns against territorial concessions to Azerbaijan Protesters blocked more roads across Armenia on Friday, April 26 in continuing attempts to scuttle territorial concessions to Azerbaijan. |